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If you are convinced that internationalization is an effective way to grow your business and that you need to start exporting or to diversify your current exporting activity, the next question is: where to? Over recent years, Irish SMEs have learned that the Irish market alone is not enough to support a long-term growth strategy of any scale and given the uncertainty around Brexit and its aftermath, the time has now come to look further afield.

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I was delighted to be interviewed by Dr. Nilda Perez of Foresight Strategies Group in New York on her Dr. Nilda Show on the topic of business internationalization for American SMEs. While only 1% of America’s 30 million companies export to overseas markets, those that do export are more productive, more profitable and stay in business longer than those that don’t.

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Since the end of the Second World War in 1945 English has increasingly become the international language of business. How did this come about? How did a language, that in 1500 was spoken by maybe 5 million people, on an island off the coast of Europe come to be the lingua franca of the twenty-first century. Today, between 1.5 and 1.7 billion speak English as a first or second language in countries spread all over the work, that is almost one quarter of the population of the planet. The real story of how English came to this position of dominance in one of geopolitics and economic power. The French language had long been dominant in international affairs until the 19th century and indeed it is still one of the most influential language in international diplomacy. During the 18th and 19th centuries, the truly global British empire grew and consolidated across the globe and encompassed areas of the world such as North America, South and East Africa, the Indian subcontinent, Australia and Oceania. As the 20th century opened and Britain’s star began to wane after the First World War, the English speaking United States emerged as the new global superpower and after World War 2 left many parts of Europe and East Asia in ruins, American economic, cultural and military power became dominant on the world stage and along with it the English language.

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It’s clear that the growth of international trade over the past decades has helped improved the global economy and has created more opportunities many developing countries. In order to sustain this trend, logistics hubs that facilitate the manufacturing and distribution of goods have been established in virtually every country around the world.

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Political, economic, and environmental issues continue to plague and undermine the performance of international trade these days. But at the same time, new technological advancements have opened up a wealth of opportunities for businesses around the world to participate in international trade seamlessly and effectively.

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The Christmas season has now well and truly begun and there are fewer than thirty days to go to the start of 2018. For some of you, particularly those in the consumer goods business, this is an extremely busy time at work, the busiest of the year perhaps. For others, this will be a time of busy activity on the personal front preparing for the upcoming holidays and commitments with family and friends. For all of us, it is a time when it can be difficult to look beyond the present moment.

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Recently, a very good client said something to me that made me stop and think. She said that now that the economy is recovering strongly she feels that she is a worse manager than she was during the recession. Now I have been working with her for a number of years on several different projects and I know that she is now and was before a very fine manager indeed, but I do get what she was trying to say.

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The role of export diversification in the economy of developing countries has received considerable attention in development literature over the last 50 years.

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Managing a business project- regardless of its size and nature – can be quite challenging in the real world. According to a 2016 report from the Project Management Institute, “Pulse of the Profession: The High Cost of Low Performance,” only 62% of projects meet their goals and business intent – a trend which has been dropping since 2008 – and 16% fail outright.

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I was in New York City recently attending an event at the W Hotel close by Times Square in midtown Manhattan. It’s a quirky place and one of its curiosities is that the elevators on the ground floor will only take you as far as the seventh floor where the lounge bar is situated. To get to the upper floors you must exit at the seventh and take a different elevator that starts there and takes you to the upper floors. It is in fact a very tangible manifestation of the adage “what got you here won’t get you there”.

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