I was delighted to interview Hugh Kelly, Managing Director of Marketing Associates, on Dublin South FM’s Breakthrough Brands. Hugh Kelly is a veritable expert on what it takes to successfully break into overseas markets.

As Hugh explains, exporters looking to enter new markets must be very clear about the value proposition of their offering to ensure success. One of the other keys to success that Hugh highlights is the importance of the selection of the right channel partners, such as agents and distributors, who will support and promote your products in the market effectively and energetically and Hugh clarifies how he helps exporting companies in this critical aspect of the execution of their internationalization strategies. This is a clear, concise and to-the-point exposition from Hugh on what it takes to be a successful exporter. I hope you enjoy.

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