What is the most valuable and precious commodity in the world? Oil? Gold? Saffron? Or perhaps some rare Earth metal? The correct answer is; none of the above. The most valuable and precious commodity in the world is trust. An abundance of trust lubricates and accelerates positive endeavour in business, politics and personal relationships. In extreme cases the absence of trust leads to war, pestilence and famine. Even in the best case the absence of trust acts as a brake imposing costs and delay on progress in any enterprise.