It is wonderful to be successful, to win the game, to land the contract, to get the promotion. It gives you a warm glow inside, a feeling of satisfaction to savour and enjoy and that is how it should be. If you are successful you are entitled to that feeing – it is healthy and it is important to celebrate success.Winning again and again can reinforce our belief that we have been doing the right things, making the right decisions and getting the just rewards for our efforts in return. Logically we look to repeat the magic formula that has been working for as long as we can. “Happy days! Long may it last!” we might say.