While sustaining long term strategic relationships is critical for success, an ever more common response to the rapidly changing business environment is the formation of short term alliances designed to address specific tactical goals, projects or initiatives. In many instances these arrangements bring together people from different disciplines who may come from different cultures and ethnic backgrounds. Add in long distances and different time zones and the complexities and challenges of sustaining successful working relationships increase even more.

In some cases these arrangements are once off, in others they may come together several times over an extended period of time as required with some or all of the same participants, in all cases it is crucial to manage these relationships effectively to leverage the strength of diversity to the benefit of all. This forming and reforming of situational inter-organizational relationships is very much akin to the way the film industry brings together multiple skills and disciplines for a definite period of time to produce a movie and require very high levels of coordination, flexibility and creativity.

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